FOODCOURT

Sharing Love With FC Gift-Cards

Brief Introduction

FoodCourt is a digital food service platform that lets users order from multiple vendors (all owned by FoodCourt) in one platform. When they reached out to me, they were exploring a new features to drive user engagement.

Role:

Product Designer

Why the Gift-Cards Feature?

FoodCourt reached out to explore the idea of gift cards as a way to boost user engagement and give people a fun, meaningful way to share food experiences. My role was to design delightful user flows that made gifting feel easy and personal, while aligning with FoodCourt’s existing product ecosystem.

🎯 The Opportunity

Gift cards weren’t solving an existing problem. They were simply unlocking an opportunity. The team wanted to:

Encourage more app use around special occasions
Create shareable moments tied to food.
Introduce a low-friction entry point for new users.

Finalized User Flows

Creating a Gift Card

Users can select the reason for the gift card, select a preset or custom amount, add a short message, and choose how they’d like to send it. Easy to complete in very few steps.